I’ve been back in the UK for a week and suffering lightly, I think, from reverse culture shock. There’s nothing like a prolonged absence to bring the incongruities of every day life into sharp focus.

Take this ad spread at the back of Red Magazine (the magazine for stylish living), for instance:

On the left: skanky secretary ho’ hard sells cut-price undergarments while playfully covering her bare groinal area.

On the right: stoned vegan with the scintillating personality of a ferret models “incredibly stylish” mumu handwoven from deck chairs and sweat. Special mention goes to the doodle logo and completely unrelated URL, which I triple dare you to visit.

Advertising. ur doing it wrong.

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